Goals cannot sound noble but vague. Targets cannot be so blurry they can’t be hit. Your direction has to be so vivid that if you randomly woke one of your employees in the middle of the night and asked him "Where are we going?" he could still answer in a half-sleep stupor.
In his book The Three Signs of a Miserable Job, Patrick Lencioni describes brilliantly three reasons individuals disengage from work.
Anonymity: They feel their leaders don’t know or care what they are doing.
Irrelevance: They don’t understand how their job makes a difference.
Immeasurement: They cannot measure or assess for themselves the contribution they are making.
This is why the choice of leaders in Law Enforcement is so important. There are lots of miserable cops counting the days the days until retirement. Do their leaders care what they are doing? Are their leaders showing them how they are making a difference? Can the Officers measure for themselves the contributions they are making?