Effective Social Media Strategy

William Arruda in Forbes:

The Three Elements of an Effective Social Media Strategy:

    1. Be Real
    2. Be Focused
    3. Be Consistant

Mr. Arruda believes social media is important to a personal brand for an executive. “Social media can be your best opportunity for enhancing relationships and expanding your brand.” What about the rest of us? Does social media actually make relationships better? Or just waste time and make me think it is useful?